Como la Flor

Como La Flor Lifestyle & Apparel is a fictional Brand that I developed as a challenge to see if I could develop a strong brand identity from scratch. I pulled from my Latinx roots and created Como La Flor. The name is taken from the title of one of Selena Quintanilla’s iconic songs of the same name. This apparel brand that celebrates and empowers Latinx people. Every person is unique in their own way –como una flor- and Como la Flor aims to make anyone that wears their merchandise feel comfortable in their own skin and be reminded of their vibrant culture everytime they use their products. I’ve included some mockups and some spreads from the branding manual I devised.